BANGKOK, THAILAND – Workpoint Group is set to shake up the global sports scene with the launch of its newest, cutting-edge format, 3FIGHT3 BASKETBOY, This high-energy program fuses the dynamic speed of 3-on-3 basketball with the raw intensity and cultural appeal of streetball, creating a thrilling spectacle unlike any other.

3FIGHT3 BASKETBOY redefines sports entertainment. In each episode, audiences will witness elite young athletes, rising basketball stars, celebrity figures, and popular idols engage in intense, fast-paced 3-on-3 battles. The format highlights skill, agility, and strategic gameplay, captivating viewers with every decisive move.

This is more than just basketball; it’s a dynamic arena where talent and personality collide.

3FIGHT3 BASKETBOY offers a fresh and exhilarating viewing experience, designed to drive high viewership and engagement across all demographics.

With universal themes of competition, ambition, and street culture, Workpoint Group is confident that 3FIGHT3 BASKETBOY will be a groundbreaking addition to the global sports entertainment landscape. The format is primed for localization and international adaptation.

Premiere Date: April 20th, 2025 on Workpoint Channel 23.